![]() I think it's had 11 consecutive years now, which is a television record. Sunday Night Football has been the most popular prime-time show going on more than a decade. RASCOE: For people who, like me, don't watch a lot of sports, they may not understand, like, why this is such a big deal. This package is for every single game that's out there. OURAND: Your uncle in Atlanta - he's not going to be seeing any Giants games, just about, because the package that Fox has and that CBS has - they show the games locally, and they can't show every single game. OURAND: Well Ayesha, the Giants are going to be terrible this year. Like, is that the difference? Like, you have to be, like, in-network for some of those? RASCOE: How is this different than the, you know, the rights that the networks - Fox - already have? You know, my uncle - he's a huge Giants fan, but he lives in Atlanta, so he can't see the Giants games. DirecTV has said that it doesn't want to pay as much as the NFL wants it to pay, which is about $2 billion a year. And now that relationship is coming to an end. And the NFL and even DirecTV executives really credit this package for helping DirecTV become as big of a satellite distributor as it is by bringing a lot of young, well-heeled sports fans that really wanted all of this content. This is a package that DirecTV has held since it launched back in 1994. This enables you to pay around $300, $400 and you're guaranteed to see every single Minnesota Vikings game regardless of what's shown on your regular broadcast channel. Let's say you're a football fan of the Minnesota Vikings and you happen to live in Tampa, Florida. OURAND: It's called the NFL Sunday Ticket package, and they call it an out-of-market package. RASCOE: So what exactly is this package that Apple, Amazon and Google - that they're all fighting over? John Ourand is a staff writer at the Sports Business Journal and he joins us now to explain why these companies are turning their attention to football. The three tech giants are pushing to become the next home for NFL Sunday Ticket, a subscription package that lets fans watch every Sunday game live. And we're not talking about an app or website. Apple, Amazon and Google are all pushing to acquire the rights for the same service. Goodell noted that many people who watch games on a streaming service don't subscribe to traditional pay TV, allowing the league to capture a wider audience by moving Sunday Ticket to a digital provider.A bidding war is brewing between the world's largest tech companies. That requirement will go away with a new streaming service partner, potentially opening up Sunday Ticket to a much wider audience. In its current arrangement with the NFL, DirecTV mandates customers who sign up for Sunday Ticket also sign up for its pay-TV service, with rare exceptions. The NFL now wants more than $2 billion a year, CNBC reported.Ĭontractual language with CBS and Fox would prevent any streaming service from charging fans significantly less than the current $300 cost for Sunday Ticket, CNBC reported.ĭirecTV isn't bidding to renew the package but is willing to partner with the winner, CNBC reported. DirecTV paid $1.5 billion for annual rights. Sunday Ticket is the only way fans can watch live NFL Sunday afternoon games outside of what's broadcast in their local markets on CBS and FOX. ![]() ![]() ![]() Goodell confirmed discussions have been going on for more than a year to find a new partner to replace DirecTV, whose contract with the league ends after this season. ![]() Apple, Amazon and Disney, which owns ESPN+, have all submitted bids to be the league's exclusive Sunday Ticket distributor, CNBC reported last month. ![]()
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